Online weight loss coaching for women 40+
Ninety days is long enough to change everything. And short enough to finish.
We're called Breaking Ninety because ninety days is what it takes to rebuild how you eat, move and think, so you can lose the weight and keep it off without putting your life on hold.
A free 15-minute call with one of our coaches about where you are now and what would actually help. No gym needed. Most of our clients do their workouts at home in about 20 minutes a day.
Pounds lost by our clients, and kept off.
Women coached through a full transformation.
Reach the goal they set on day one.
You've been here before
The plan was never the problem.
You already know what a vegetable is. You've counted the calories, done the 5am workouts, and lost the same fifteen pounds more than once.
What's missing isn't information or willpower. It's a system built around the life you actually have. The job, the kids, the week that falls apart on Wednesday. And a coach who adjusts it with you when that happens.
It's worth being clear about what we are. Breaking Ninety Fitness is online nutrition and lifestyle coaching for women in their 40s, 50s and 60s who want to lose weight and keep it off, with mindset and movement built around it. You won't find killer workouts here, or a training plan that assumes you have two spare hours a day, because that isn't what changes anything.
What we coach by
Five principles. Everything else follows.
Every decision we make with you comes back to one of these five.
Coach Tip
Protein doesn't have to be perfect. Start by making sure every meal contains one quality protein source. Small improvements made consistently produce incredible results.
Where to start
Three ways in. Start wherever you actually are.
Breaking Ninety Lite
$28 USDYour first 28 days, then $56 USD a month
A plan built for you by our coaching team, plus an AI coach trained on the Breaking Ninety method that answers any time of day.
- A plan built around your week
- AI coach in your pocket, day or night
- Weekly group coaching call
- Cancel any time
Inner Circle
$600 USDFor the full 12 weeks. Prefer to split it? 3 payments of $229 USD.
Twelve weeks of group coaching, with a coach who checks in on you every week and a community of women doing it alongside you.
- Kickoff call to set your plan
- Weekly check-in with your coach
- Live group coaching calls
- Private community access
The 90 Day Transformation
Book a callTo check it's the right fit
Our full program for women ready to take it on properly. Nutrition and lifestyle first, with mindset and movement built around the week you already have.
- A coach who knows your week
- Nutrition built around your life
- Mindset work, not just meal plans
- About twenty minutes a day, from home
- Ninety days of accountability
Your coaches
The coaches you'll actually be working with.
Alex has been helping people get stronger since 2008. He studied Strength and Sport Conditioning, played OCAA volleyball and later coached it, and is Precision Nutrition certified and a Nutrition Specialist. In 2018 he founded Breaking Ninety Fitness to help women in their 40s, 50s and 60s lose weight and keep it off, with a program built around their lives as they are now. Outside of B90, Alex is an Acting Captain with the fire service and a former forest firefighter, so he knows what it takes to stay strong and capable when it matters. He's a husband, a dad and a dog dad, and a proud goalie dad at the rink. When he gets free time, he spends it outdoors.
Alex Harriman
Founder
Suzanne joined B90 in 2024 and is often the first person new clients get to talk to. As an Accountability Coach she keeps clients on track and moving forward, and as our social media expert she's the reason you see B90 in your feed. Off the clock she's a traveller, a fitness enthusiast and a devoted cat mom.
Suzanne Van Hattem
Accountability Coach and Social Media
Kelly knows the B90 journey firsthand because she started out as a client. That experience shapes everything she does as a Client Care Coach. As a Certified Life Coach and our mindset specialist, she helps women challenge the limiting beliefs that keep them stuck, build trust in themselves and create consistency that lasts. Her approach is practical and compassionate, with a healthy dose of butt-kicking when you need it.
Kelly Sarlo
Client Care Coach and Mindset Specialist
Sam has been with B90 since 2022 and is quite literally the glue behind the scenes. As our Accountability Coach and Admin Specialist, Sam keeps the systems running and makes sure clients never fall through the cracks. If something involves tech, she's probably already fixed it. She's a wife, mom of two and dog mom.
Sam Therrien
Accountability Coach and Admin Specialist
Jerrika has been with B90 since 2020 and is our go-to for movement and programming. She's a Client Care Coach, personal trainer and massage therapist, and she's Precision Nutrition certified, so she understands how the body moves, recovers and fuels itself. She's also a Spartan Race Master, which means she lives what she coaches. At home she's a wife, mom of two and dog mom.
Jerrika Rydall
Client Care Coach, Movement and Programming
Grace joined B90 in 2025 as a Client Care Coach and Movement Specialist. As a personal trainer, she helps women build strength and move well no matter where they're starting from. Fitness is a big part of her own life too. When she's not coaching, you'll find her travelling with her husband or spending time around horses.
Grace Sissons
Client Care Coach and Movement Specialist
Mo has been part of B90 since 2021 and makes sure every client feels looked after from day one. As our Client Experience Specialist and an Accountability Coach, she keeps clients connected and supported for the long haul. She's also our resident Swag Specialist, so if you're wearing a B90 hoodie, you have Mo to thank. Fitness runs deep for her, and she owns Training for Warriors, a gym right here in Barrie. At home she's a wife and a mom of three.
Mo Squires
Client Experience Specialist
Before you book
The questions we get asked most.
I've tried everything and nothing has stuck. Why would this be different?
Because we don't start by changing everything. Most plans fail in week three, when real life turns up and the plan has no room for it. We build around your week as it actually is, and we adjust with you when it changes.
I don't have much time. How much does this take?
About twenty minutes a day. That is the whole commitment, and we designed it that way deliberately. Anything that needs more than that stops fitting into a real week, which is exactly when people give up.
Do I need a gym membership?
No. Most of our clients do all of this from home. If you would rather train in a gym we will happily build around that instead, but nothing in the program depends on having one.
I'm over 50, or coming back from an injury. Is this suitable?
Yes. Most of our clients are in their 40s, 50s and 60s. If you can walk, or manage any gentle form of cardio, you can start right away. If you're working around an injury, your coach builds your workouts around it. Your nutrition is built around the way you already like to eat, so if you're vegetarian, dairy-free or there are foods you avoid, your plan works with that.
Who is Breaking Ninety Fitness for?
Women in their 40s, 50s and 60s who want to lose weight and keep it off for good. Most of our clients have lost weight before and gained it back. They already know what to do. What they want is a plan that fits their real life and a coach who keeps them consistent.
Is the coaching online? Where are you based?
Yes. All of our coaching is online, so you can join from anywhere in Canada or the US. Your workouts, check-ins and messages with your coach run through an app on your phone, and group calls happen on Zoom. Our team is based in Barrie, Ontario.
What actually happens on the call?
Fifteen minutes with Suzanne, one of our coaches. We map out a custom game plan for you, and we work out together whether we can genuinely help. If we can't, we will tell you.
What does the 90 Day Transformation cost?
Everything we build is custom, so there isn't a single price. We need to understand your goals, your obstacles and where the real opportunities are before we know what we would offer you, or whether we are the right fit at all. That is what the call is for.
Start here
Ninety days from now is coming either way.
Book a free 15-minute call with one of our coaches. No pressure, and no obligation to join anything.
Weekly, and worth opening
Train smarter. Stay motivated.
Tips, free workouts and honest advice from the Breaking Ninety coaches. One email a week, and you can leave whenever you like.
